About Kereds
Our story
A name with history.
Kereds is a name rooted in family history.
In 1964, my grandfather Derek founded a photographic studio called Kered Studios - his name spelled in reverse. The studio served the local community for over two decades and became known for its reliability and personal service.
Although the studio closed in 1989, the name remained an important part of our family.
Kereds Advisory continues that legacy. The name represents continuity, family values and a commitment to straightforward, dependable service - the same principles that guide the advice provided today.
Our approach
Clear advice. Independent thinking. Ongoing support.
We keep things straightforward and professional, so you can make confident decisions at your pace.
Clarity
We explain your options in plain English, without jargon, so you understand what you’re choosing and why.
Independence
Advice is guided by your circumstances and goals. We focus on suitability and long-term value, not shortcuts.
Long-term support
We stay close throughout the process and remain available beyond completion whenever you need us.
Professional standards
Advice you can feel confident in.
We take regulation, privacy and professional conduct seriously — and we keep communication clear at every stage.
Authorised & regulated
Kereds Advisory is authorised and regulated by the Financial Conduct Authority. Add your firm name and FCA number here.
Privacy respected
We only use your details to respond to your enquiry and support your application. We do not sell your information to third parties.
Transparent fees
If a fee applies, we will explain it clearly before you proceed — with no surprises.
Responsive support
We aim to respond within 1 business day and keep you updated with clear next steps throughout.
We’ll always explain recommendations in plain English and confirm what’s suitable for your circumstances.
Contact an adviser